3:05 AM
LIA HERLIANI
Fuji digital cameras entered the market in the 90s. Starting in Japan in 1934, Fuji was always trying to stay ahead of the pack. The company's history is rather interesting so let's see it.
Starting in a small Japanese in the foothills of Mt. Fuji, Fuji Film Co. Ltd was established in 1934. At that time, nobody could imagine that such a small camera making company would become a million dollars globally known around the world in the next 50 years. Today, Fuji is known for great digital camera and innovative technology.
Fuji took 35 years to come to the United States. In the U.S., Fuji again started small with the establishment of six offices in the Empire State Building in New York City. In the span of four years, in 1969, the company has expanded itself so fast that
Morgan Guaranty Trust Company issued American Depository Receipts (ADRs) on Fuji Photo Film stock.
In 1976, Fuji Film launched the world's first ISO 400 color print film. This is the fastest color film still exist at the world during that time. Then, in 1980, Fuji launched the fastest color film movies - A-250. After this, Fuji became the official sponsor of the Los Angeles Olympics in 1984.
One of the biggest launch in the history of cameras made by Fuji was the QuickSnap in 1986. This was the QuickSnap one-time use camera and it became an instant hit in the market. Because of its usefulness, ease of use and convenience of the price, QuickSnap became the market leaders over time. Improvisation on the QuickSnap, Fuji introduced the world's first one-time use 35mm camera with flash in 1988.
Fuji is not a company that could be left behind as far as digital technology and digital cameras are concerned. Although Sony catch up Fuji in the race to introduce the first digital camera, Fuji gave the world the first digital camera with removable media in 1988.
Today, Fuji has established itself in the digital revolution. This continues to innovate its own and make several product launches such as the MX-700 in year 1998 and the world's smallest mega pixel digital camera light at that time. Fuji also has forays into digital printing technology.
Not only that, but Fuji is the conscience of the environment as well. In 2000, Fuji made contributions $ 7,800,000 in the construction of the Fuji Film Giant Panda Conservation Habitat in Washington DC in order to bring two giant pandas from China to the United States.
From cubic NANO Technology that enables digital video recording to enhance their recording capacity for 1000 two-hour film in 2001 with the xD-Picture Card, which is the smallest storage media on the market in 2002, Fuji continues to introduce new technology and newer digital today. Some of the newest digital cameras introduced today are:
A-Series: Automatic point-and-shoot cameras for basic users.
E-Series: Full featured, compact camera with manual controls as well.
F-Series: Ultra compact cameras in different styles with full features.
S-Series: Advanced cameras with optic controls for advanced users.
Series S-Pro: Highly sophisticated cameras for professionals.
Kevin Rockwell worked as a network TV cameraman for 20 years shooting news and sports. Now a devoted fan of digital photography and video he works to gather information, tips and news for digital camera users. Oh and he likes to shoot pictures her children play sports.
Posted in: Computers
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