Digital cameras have grown in popularity over recent years and for good reason, digital cameras bring convenience to your fingertips along with high quality features which result in sharp and crisp pictures. People buy digital cameras because they can bypass requiring to get photo's developed and are highly compatible with PC's/Laptops which the majority of families now own in the modern era, also the seemingly endless line of features such as advanced lighting adjustments, vast edit functions and over 10 megapixels being available on offer with the fact that these features get more and more advanced each year will ensure this market continues to grow at an expendital rate.
When you think of digital cameras, the probability is many brands jump to mind such as Nikon, Kodak and Sony, however the most popular brand amongst consumers has to be Canon. Canon have been a formidable force in the market and tend to dominate the entire spectrum of consumers. You will find that many press or professional photographers will use professional high end Canon cameras, and the company is very well known to the public therefore when ordinary consumers consider purchasing a digital camera you will often find that the Canon brand is a consideration most will make.
So why Canon? There are many reasons, Canon tend to advertise quite heavily to cast their net of prescence worldwide resulting in greater consumer awareness, Canon cameras are also renowned for their reliability, and reliability is a very important aspect to consider. Pose yourself this following question; You are having to make a 400 mile road trip, you have the option of taking a BMW, or a Chevrolet which would you opt for? Canon are as well known for their reliability in the camera market as BMW are in the auto market. However the main reason Canon grows in popularity year in year out, is as a result of their superb technology and the features they seem to absolutely stuff into their cameras, and one of their camera series very popular for the above mentioned aspects is the Canon Elph digital camera series.
Canon elph digital cameras are immensely popular within the market with great reviews found all over the internet. Canon Elph cameras have this degree of popularity due to the range on offer with various features, this coupled with the fact that the cameras are hugely affordable results in continuous sales for Canon. You can expect the following list of features to name but a few ; upto 12 megapixel, upto 4x optical zoom, 2-3 inch LCD, titanium body, face detection technology, auto noise reduction, selectable ISO settings from 80 to 1600 and high speed USB 2.0 connectivity for PC and Mac. As mentioned for the most part these cameras are very much affordable, however a lot of stores will still sell the cameras on for an incredible mark up, this results in a huge variation in price between retailers of upto $200. So where can you get the best deal?
Fortunately an independent comparison site has been set-up to enable you to search for the best deals on the entire internet for the Canon Elph digital camera range. This comparison site guarantees to provide information on the top offers and the best news is that this site is totally impartial and not linked to any retailer, this provides you safe in the knowledge that there is no alterior motive lurking in the midst and gives you reassurance you are getting the best possible deal available today. The site also provides comparisons on other digital camera brands and therefore is essential viewing for anyone considering purchasing a digital camera.
We have focused the majority of our attention in this article on the Canon Elph brand, however there are many brands on the market and they also must have serious consideration, we will now look in turn at the 3 main competitor brands and models, which are the Kodak V series, the Nikon Coolpix Style and the Sony Cybershot point and shoot models.
The Kodak V series are also a great model with cameras ranging from 8 megapixels to 12 megapixels and with a zoom ranging up to 3x optical, so the actual specification of these models are very similar to the Canon Elph range. You will also be pleased to know that this series shares some of the advanced features of the Elph range such as image stabilization and face detection technology. The Kodak V series also come with its own unique features such as LCD's which are actually touch screen and with HD options. In general a great camera range which is very similar to the Elph range and therefore should be a consideration.
The Nikon Coolpix style range also has very similar specifications to the Elph range however this series actually has superior aspects in specific areas such as optical zoom and megapixels. The Nikon Coolpix range share some of the advanced features as the Canon Elph range such as image stabilisation, and once more the Nikon Coolpix sports some very unique qualities such as a scene auto selector where the camera recognises a scene and adjusts settings accordingly and the feature known as D-lighting which fixes elements of dark photos for great images. We mentioned earlier some of the superior specifications available and these include upto 3.6 optical zoom and megapixels ranging upto 14.5. So once more another great brand with a great model with fantastic features which should form part of your research if you are considering buying a digital camera.
And last but no means least we have the Sony Cybershot point and shoot range. Once again the specification can actually be superior then the Canon Elph range, with features such as megapixels ranging upto 13 and upto 5x optical zoom. Once more in this advanced range from Sony you can expect high quality features such as face detection technology and intelligent scene recognition which functions similar to the Nikon Coolpix Scene auto selector. As per the other top models the Sony Cybershot has some unique features and the most unique is the Smile shutter which automatically takes a picture when your subject smiles.
So in summary there are four superb brands and models which you should research into, and ensure you do a sufficient amount of research before parting with your hard earned cash.
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